Fruity Line Vision on Sustainability

In everything we do, we consider how it affects the planet.
That is our social responsibility.

Energy Efficiency in Production

At Fruity Line, our commitment to sustainability extends to every aspect of our operations, starting with energy consumption. We use energy wisely in our production processes. We want to take care of the environment and to be more energy-efficient. Where possible, we use green and renewable energy sources like solar power and we are always looking for ways to improve.

Optimized Logistics for Reduced Carbon Footprint

Efficient logistics play a crucial role in minimizing our environmental impact. By transporting our ingredients via barge to Tiel and then by truck to Ochten, we not only streamline our supply chain but also significantly reduce the number of trucks on the road. This reduction translates to lower CO2 emissions, contributing to our overall sustainability efforts.

Waste Management

A pillar of our sustainability strategy is the circular approach to waste management. We are proud to report that nearly 100% of the residual flows generated during our production processes are recycled. The main part of these flows are repurposed for animal feed. By closing the loop on waste wherever possible, we minimize our environmental footprint and contribute to a more sustainable future.

Responsible Supply Chain Management

Our commitment to sustainability extends throughout our supply chain, from sourcing ingredients to working with suppliers who share our values. Over 90% of our suppliers hold certifications from the Global Food Safety Initiative (GFSI), ensuring that our products meet the highest standards of food safety and traceability. Additionally, nearly 80% of our suppliers have obtained certifications from GLOBAL GAP, demonstrating their commitment to sustainable practices. Moreover, we prioritize suppliers who have obtained certifications in Corporate Social Responsibility (CSR), particularly from regions with higher risk factors. In addition to these certifications, we prioritize fair payment conditions for our suppliers, ensuring that they receive fair compensations for their products and labor. We build long-term, sustainable relationships with our suppliers, fostering a supply chain that upholds ethical and environmental principles.

Sustainable Packaging Solutions

Packaging plays a crucial role in our sustainability efforts, and we continuously seek innovative solutions to minimize environmental impact. Our bottles and caps are designed for recyclability, with bottles composed of 75% recycled PET and 25% biobased PET. We explore ways to reduce packaging weight and optimize material usage, such as transparent caps for better recycling. Also, we implemented better washable labels at low temperatures, facilitating easier recycling of the bottle. Sustainable packaging also extends to the outer packaging used for transportation, where we strive to minimize environmental impact by using thin pallet wrap and shrink wrap.

Our Employees

At Fruity Line, we recognize that our employees are vital to our success, and we prioritize their well-being. We are committed to have a culture of respect, where every employee feels valued. We believe in creating a supportive and inclusive work environment where diversity is celebrated, and everyone has the opportunity to develop. Our commitment goes beyond words; we implement policies and practices designed to ensure fair treatment, provide ample opportunities for professional growth, and ensure a healthy work-life balance.

Future Initiatives

Looking ahead, sustainability will be integrated deeper in our company and way of working, ensuring it spreads throughout every aspect of our operations. We will enhance our way of monitoring to keep track of our progress and engage with stakeholders in a proactive manner. Furthermore, we recognize the importance of transparency and accountability in our sustainability efforts, and are dedicated to provide regular updates and reports on our progress. For 2024, we are focusing on setting up a sustainability team and developing concrete goals for the upcoming years.

If you would like to learn more about our sustainability initiatives and ambitions for the future, please send us an email: